Important steps of asap
Synergetic Auto Performance Public Company Limited was founded in 2006 by Mr. Songvit Titipunya and Ms. Parinda Vongvitavat, who has extensive experience and expertise in the automobile industry for more than 20 years. His family was a Toyota dealer in Phitsanulok, and he is a Nissan dealer in Bangkok. Currently, he is a distributor of Toyota vehicles named "Toyota @ United", which is one of the top three Toyota dealers in Thailand in 2015 that has the highest number of cars sold.
Our founder’s vision saw the opportunities for a car rental service provider. In 2006, they opened Synergetic Auto Performance Company Limited to provide long term car rental service for corporate customers. For instance, large well known corporates (ex. Global Logistics Company), government agencies, and state enterprises. Our business was doing so well as can be seen from the amount of fleet we owned, from 96 cars in 2006 to 6,375 cars in 2016, and continuous growth from the rapid growth of logistics in Thailand.
After stepping up to become a major player in the long term car market, asap continues to grow its business to become a leading car rental provider in the country with the expansion into the short-term car rental business in the late 2015. Other than the additional benefits of expanding asap’s customer base to cover more target groups by using the company's resources and existing customer base to maximize the benefits, the new service also responds to the growing demand for short-term car rental. The demand emerges from changing lifestyles, Thailand's entry into the ASEAN Economic Community (AEC), and the growth of the country's tourism sector.
On 11 February 2017, the extraordinary general meeting of the shareholder passed a resolution to authorize the change in the company’s marked share price from 1.00 baht per share to 0.50 baht per share, leading the company’s shares to increase from 330,000,000 shares to 660,000,000 shares.
The Company was listed in the Stock Exchange of Thailand (“SET”) and had first trading day on 30 March 2017.
An asap counter was opened for short-term car leasing at U-Tapao International Airport.
Business expanded to car leasing via mobile application service (asap GO) .
Opened asap short term rental counter at Chiang Mai international airport.
Opened asap short term rental counter at Don Muang international airport.
Increased registered to THB 330 mn from 225 mn for IPO & Converted to Plc.
Opened asap short term rental counter at Hat Yai international airport.
Registered as Plc. On 28 July 2016
Business expanded to include limousine rental.
An asap counter was opened for short-term car rental at Suvarnabhumi Airport.
The Board of Directors’ Meeting No. 4/2559 passed a resolution to rebrand the company for asap to be used as the only brand name in all of the company’s car rental services. The company expects the rebranding to become asap to complete by early 2017.
No. of long term rental cars increased to 4,748 cars
Increased registered and paid-up capital to THB 225 mn and expanded business to provide self-driven short-term car rental service under “asap”
Opened 1st asap short term rental counter at Phuket International Airport
No. of self-driven long-term rental cars reached 1,800 cars
Increased registered and paid-up capital from THB 5 mn to 50 mn
No. of long term car rentals reached 554 cars
Expand customer base to government agencies and leading private companies in the sector of retail, wholesale, and logistics.
10 April 2006
Established Synergetic Auto Performance Co., Ltd. with registered and paid-up capital of THB 5 mn
Started providing long term car rental service under “sap” to a world leading logistic company